GENUINE BELIEF IS MORE THAN JUST A STATEMENT, IT’S AN ACTION.

Together we are a pretty optimistic bunch. We have a genuine belief in our brand, our ideas and our ability to bring them to life. Working side by side within the communities in which we operate, we strive to achieve great things. From humble beginnings in Geelong, we have taken the spirit of our authentic Australian character to the globe. As the world’s leading value brand, we are unwavering in the pursuit to provide customers with the right to price. In fact, value drives everything we do. If an idea doesn’t add value to our customers, our people, our brand or the community, we keep working on it until it does. Our innate tenacity means we never give up.

As we expand our global footprint we continue to set new industry standards, We genuinely believe tomorrow can be better than today and strive to create an equitable future where everyone benefits from our success. We don’t sell, we engage. We don’t sit still, we grow. And in the midst of our growth we find time to have fun.

IDEAS THAT START HERE CAN GO ANYWHERE.